Tongpai, a city hotel and lifestyle brand from Chow Tai Fook Enterprises, announces the official opening of Beijing Chongwenmen Tongpai Hotel today. Located at the New World Central Business District in Chongwenmen, the hotel not only provides business travelers and trendsetters with distinctive lifestyle experiences that merge current concepts, interests and social interchange, but also represents an important milestone for Tongpai in establishing its strategic business footprint in northern China.

Chongwenmen has played an important role as a transportation hub for travelers and merchants in Beijing since ancient times and continues as a crossroads for business travelers across the country. Beijing Chongwenmen Tongpai Hotel launches a new chapter for this legendary region. The hotel is strategically located in close proximity to renowned tourist attractions, including the Temple of Heaven, the Forbidden City, Tiananmen Square and Wangfujing Street. Highly accessible transportation facilities in the surrounding area including Chongwenmen Metro Lines 2 and 5, as well as the Beijing Railway Station major transportation link, are within reach of the hotel, making it the preferred choice for arriving travelers.

Tongpai recognizes millennials as its major target customer base. Following its observation of youngsters' activities and research on the current trajectory of the experience economy, the hotel has identified that youngsters growing up in the mobile internet era demonstrate diversity in identity and lifestyle, as they stay informed of trends and adopt an assertive attitude towards requirements for lifestyle, work and travel experiences. Through Tongpai's brand strategy of "Beyond A Hotel," it integrates hospitality with co-living concepts and communal workspaces under its philosophy of "c háo, x iǎn g, qù." Tongpai meets the business travel needs of the younger generation while providing a "third space" for a like-minded community.

Beijing Chongwenmen Tongpai Hotel has 307 guestrooms, which are simple in design yet stylishly contemporary. Unlike a traditional hotel layout, the first floor Lounge, covering an area of over 1,100 square meters, is prominently integrated with the front desk, dining area, multi-functional bar, and entertainment and leisure space. This shared composite area that encourages social connections, leisure and entertainment, provides a relaxing and pleasing "urban living room" to accommodate guests from afar and local trendsetters. Guests have easy access to laundry facilities and workout space, providing travelers with the conveniences of living at home.

The hotel offers various dining options with an innovative fusion of Chinese and Western cuisines as its theme, highlighted by hand-brewed coffee. Chic and creative dining complements the social scene, delivering hipsters an immersive, satisfying experience from the palate to the body and mind. The hotel provides five different types of multi-functional meeting rooms whose spaces are customizable and an array of catering packages to meet business needs, such as team building activities, social functions and training meetings.

In addition to incorporating the brand concept of "c háo, x iǎn g, and qù" into its space design, Tongpai actively aims to provide a connected community lifestyle driven by the interests of a young generation, including group activities like cycling, rugby, frisbee, camping, talk shows and hip-hop dancing.

As an advocate for leading-edge lifestyle, Tongpai transcends traditional hotels by committing to enriching and diversifying communication and sharing between individuals. Beijing Chongwenmen Tongpai Hotel represents a new outlet for the younger generation to stay connected and experience new urban lifestyles.